The best solution to retain customers and encourage repeat purchases.
Client
Zoppy
Industry
E-commerce
Services
Product Design
Period
2022 to 2024
Problem
Small and medium-sized enterprises (SMEs) in the retail market face significant challenges in customer retention and generating repeat purchases, which directly impacts their ability to scale and make their business profitable. As a result, many SMEs operate with high customer acquisition costs and have limited knowledge about their consumer base.
Solution
Develop a software solution that unifies the physical and digital operations of SMEs, enabling entrepreneurs to create personalized loyalty programs tailored to the specific needs of their businesses. Additionally, the software should automate manual customer relationship management processes, freeing up time and resources for other strategic actions.
Challenge
Ensure that the interface is intuitive and accessible, especially considering that the target audience includes entrepreneurs with varying levels of technological familiarity. Create a robust MVP that delivers immediate value to users while balancing simplicity and functionality, given that current CRMs on the market are often highly complex and difficult to understand in terms of the data they provide.
Result
With the implementation of a simple yet high-quality MVP, the product has already delivered significant value to its users, facilitating the scalability and profitability of their businesses. Zoppy's initial success led to its expansion and partial acquisition by Méliuz, reflecting the effectiveness of the solution in addressing the technological needs of SMEs in retail.
Increase in monthly revenue in stores using Zoppy.
Increase in the ROI of campaigns in stores using Zoppy.
In repeat purchases in stores using Zoppy.
